Basic Foundations

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Make up is what completes the entire look. The focus is going to beauty , and the basics is foundation. It is very easy to get your foundation wrong specially when it is hard to find an exact shade matching your skin tone.
  From personal experience in the US or even India the shades available are either lighter or darker. I had a great experience at Sephora where they actually match the foundation to your exact skin tone through their test. It is easy to go to a drugstore and buy what you think is the closest. The true match and other brands which give you options of a dial ranging from light to dark are also good options cause that atleast get it 80% right. Even lakme also doesn’ t come in all shades of the brown skin tone even though its Indian. I find that make up brands like Bharat and Dorris have shades which are closer to our skin tone.

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    There are certain things one should keep in mind while applying your foundation :
1. Texture : there are many types of foundations available be it powder, cream or liquid. If you have dry skin you should go for cream based foundations as they hydrate, oily skin for liquid to powder based and combination skin should use powder sticks as they matte excess oily areas. You can use this guide for the right foundation.
2. Shades : sadly as Indians we are obsessed with looking fair and have been brainwashed into thinking fair is beautiful.The trick to the right make up is getting the foundation closest or exact shade of your skin. If you get a lighter shade even 1% you like grey or beige contrary to the belief that one is looking fairer. If you get a darker shade then you look more dusky. Most importantantly it has to match the underlying tinge as skin colour has pink or yellow tinged to it. Foundation’s should play up.your skin colour not dull it.
So always have your own foundation as no 2 people have the same skin tone. And you can tell as your make up will never pick up on your natural beauty.

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  Now since we have covered how to buy the foundation , lets discuss how to apply :
1. After washing and cleansing your face of all oil and grime apply a basic moisturizer.

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2. After 5 minutes apply a primer to even out the lines and base.

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3. Start by using a concealer to blend in and lighten scars, blemishes and most importantly dark circles. Concealers which are cream based are specially great for dark circles.

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4. Then apply your foundation. I find that sponges work better than brushes as they help in contouring and sharpening one’s features. Airbrushed are the latest range help in evening out the base. I use sponges as they help even out and highlight.

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5. This is optional but compact or powder helps in a finished look. Highlighters can be used to play up your features and give your face more structure.

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6. For contouring use a bronzer slightly darker under cheekbones, chin or even nose to sharpen your features.
  Thus, these basic steps helping in getting a polished look. Do not use more than a coin sized amount of foundation as it will just look candy. I cannot stress enough on getting the right shade even though its harder but even if it costs more it is a good investment as it will last you a while and always make you look naturally beautiful. Most Indian skin tones normally or between beige to sand colours, but ensure trying a couple of options to ensure that it plays up your natural skin colour. White or fair is not necessarily beautiful its your features that actually denote it and the natural glow. Next Saturday , I will cover the other areas. So watch this space for more and if you have any questions or want more advice on certain styles or items please leave comments or even email at aamrav@gmail.com

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